A lot of people focus on one thing. Infact, I'm willing to bet your whole life you've been told that you'll make more money if you become a specialist in one area. Well when it comes to setting up successful Facebook Campaigns & Ads It's far more beneficial if you optimise both the e-commerce store/sales page and the ads at the same time for maximum results. Yes, having great Facebook Ads are going to do wonders for your business. However combining your website or sales page together and using the data to build both up simultaneously will have far better results than just investing in one or the other.
Targeting and capturing the attention of the right traffic is very important - however where you send that traffic to convert is as equally important. Why spend thousands of dollars on perfecting your Ads when you can use the data from your ads to optimise and create killer sales page and e-commerce stores that convert at a high rate. Hopefully you can see why from the screenshots provided.
You can drastically reduce your ad spend to reach the same revenue target when you simply improve the conversion rate of your store or sales page.
Hence Adbroker's Conversion Marketing Philosophy was born: